WHAT WE DO
We can do it all. Whatever your need is, we can help, manage and execute. From content to commercialization and everything in between. Need content for websites, social media or packages? What about market assessments and strategy? Perhaps its scientific review and building ingredient dossiers or development of claims substantiation. What about ingredient or manufacturing vetting and supply chain development? Or, innovation, formulation and product development; need help there? Here are just a few support buckets and details. Contact Us for more.
NUTRITION, HEALTH, PERFORMANCE CONTENT
Got something to say but dont know how, where and to whom. We can help. We can help you development and customize nutrition, health, fitness and performance content so that it connects with your target audience(s). We'll start by developing a needs assessment and concept brief and then make it happen!
INNOVATION & PRODUCT DEVELOPMENT
We have formulated hundreds of products that have entered the food and dietary supplement market. From line extensions to novel formats (e.g. pills, powders, bars, RTDs, liquids and more). We'll start by developing a concept brief and go from there!
MANUFACTURING & SUPPLY CHAIN SUPPORT
Need manufacturing support? From qualifying a new manufacturer to vetting new ingredients. Raw material (ingredient) testing and qualification, contracts and more. We'll start with a manufacturing needs assessment and generate a strategy, timeline and deliverables checklist.
REGULATORY AFFAIRS & LEGAL/LIABILITY RISK
Communicating the nutritional value and benefit is important in the purchase decision making process. However, its important to make claims that can be substantiated. This includes nutritional declarations on Nutrition Facts and Supplement Facts as well as Structure/Function and Benefit Claims. Let us help you create bullet-proof compliant labels and substantiation dossiers for all claims.
SCIENTIFIC AFFAIRS & INGREDIENT/PRODUCT RESEARCH
A thorough understanding of ingredient(s), combinations of ingredients and finished products is critical for suppliers and brands to accurately communicate to customers, whether its B2B or end-users. Our university research network will allow you to build your research platform faster and at lower cost than you think. We will build a Science & Research Brief beginning with the target consumer and claims you want to make and work back to the appropriate experimental design and budget.
MEDIA, PUBLIC RELATIONS, TRAINING, EDUCATION
Your brand and products might be amazing, but without the right media strategy, education platform and sales team training your customers might never see it. We have created over a hundred videos, podcasts, press releases and training and more. It begins with a Media & Education Brief development defining what needs to be communicated and to whom and execute.
